JBS Portfolio · Digital Diagnostic
Prepared for leadership · Apr 2026
Year
Month
A full-funnel diagnostic across four channels and six business entities. Not a recap of numbers — an inventory of decisions. What to stop, start, and scale in the next 90 days, with the evidence that forces the call.
Corrected after a rebuild of the underlying aggregation: session-weighted rates, Meta sourced exclusively from the Infa daily feed, and follower counts reported to the unit. Numbers here reflect that recount.
JBS Global, Hysab Kytab, Imparé, Energy N Automation. Regional pages (Americas, Arabia) are LinkedIn-only and not in this block.
All four website BUs plus two regional pages (JBS Americas, JBS Arabia). Followers, impressions and engagement are filterable per page.
BUs do not run their own Meta or YouTube accounts — the sections below show the parent brand's performance only. Source: Meta (Infa) daily feed.
Filter by BU below — chart, table and KPI deltas all respond. Year and month filters at the top of the page apply globally. All rates are session-weighted where the source provides sessions; otherwise weighted by active users.
Monthly pattern for the selected filter.
How attention has changed between 2025 and 2026 YTD.
For the selected BU and time window.
Session volume vs. engagement rate by channel. BU-level channel data not reported; only JBS Global has traffic-source breakdown.
Page-level data only available for JBS Global, 2025. Sorted by views.
| # | Page | Views | Active Users | Avg Eng Time |
|---|
Stripped of filters — volume and engagement side by side.
BU filter below applies to this section only. HK, Imparé and JBS Americas each lost double-digit engagement points going into 2026. Only JBS Global and ENA improved.
Split for the selected page.
Aggregated across the selected time window.
Impression-weighted engagement rate. The playbook contrast is what matters.
Monthly trend for the selected page.
Visitor device split for the selected page.
All six pages responding to the global Year / Month filters; ignores the LinkedIn Page selector above.
| Page | Impressions | ER | New Followers |
|---|
Data from the Meta (Infa) daily feed. Oct + Nov 2025 produced 97% of 2025 FB views and 93% of 2025 IG views — a viral window, not a repeatable baseline.
Log-like scaling is needed because Oct & Nov 2025 dwarf every other month.
Re-scaled picture after removing the Oct/Nov 2025 anomaly.
A cleaner quality measure than raw views.
Visits, link clicks and follows from content.
Views grew from 2,844 (2025) to 1,923 (2026 YTD, 3 months). CTR lifted from 4.23% to 4.39% — modest but directionally correct.
Aggregated 2025 + 2026 YTD. Ignores the top-bar year and month filters to give a full-period comparison.
Bubble size = cumulative new followers.
Cumulative reach by channel — 2025 full year.
Organic Social drove 3,753 sessions in 2025 at 55.3% ER — the highest-quality cold channel. In 2026 YTD: 661 sessions at 37.8% ER. LinkedIn content is still sending people; the site is holding them less.
Meta produced 7.1M views in 2025 (spike-loaded) but sent only ~17K website visits and 362 follows. The distribution footprint does not convert into a tracked action on another channel.
HK's LinkedIn drove 15,939 clicks in 2025 at 30.6% ER — then collapsed to 158 clicks at 8.4% ER in Q1 2026. Whatever format shift hit the BU pages needs a root-cause review before scaling elsewhere.
Each item scored on Impact × Confidence × Ease (1–10 each). Sorted by ICE descending. Group by horizon using the filter below.